About me

A few words about me and what I bring to your project

I've been a designer my entire life. I've started working for a small design studio in the North of Germany right after school. Since then, I worked in a number of great agencies along some amazingly talented people. I had the chance to work for some of the most exciting corporate brands in the market and understand what it takes to reach millions of users effectively.

Currently working as a Creative Director at Ray Sono in Munich, I'm responsible for concept development, user interface design and online branding for international clients. With an established new media track record in Berlin and London, I became co-founder and driving force behind the digital entertainment company Artificial Environments (1998), before moving to The Group (now Addison Group) in 2002. 2010 saw the move back to Germany where I joined Virtual Identity at their Munich offices. Since 2014 I am working at Ray Sono.

I'm motivated by innovation, visual arts, architecture, product design and psychology. My creative background is enhanced by exceptional interpersonal and facilitation skills, and an excellent understanding of technical content involved in developing customer and user communities and building global brands online. I can instantly capture situations, and am great at building and managing teams. My experience stretches from research, running design workshops, concept creation and interaction design, to final delivery. All the while ensuring excellent experiences for clients from the initial briefing process, through collaborative ideas development, to strong long-term relationships.

How to get the most out of me?

I enjoy working in fast iterative cycles with clients and team and getting people on board by actively inviting them into the design process. As much as I rely on research findings I also believe in on the spot ideas generation based on Creative Thinking. I believe in content-led design and good writing; great design always comes from great content.

Feel free to get in touch!

Skills & strengths

  • Concepts for interactive media
  • User Experience Design
  • Interface Design for websites and applications
  • Content organization and Information architecture
  • Creative Direction
  • Team and process management

Talks & teaching

Over the years I have given talks and workshops on Web Design and Usability and also received various awards for my work.

Digital craft and the BAUHAUS

6. Münchener Typotag, July 2009, Munich. Interaction Design has strong links to product design and Bauhaus, and no doubt, as designers our work is more sucessful if all three aspects – art, craft and technology – are equally involved in the process. View slides


Profile Intermedia 6, Bremen, 2003
Invited by the conference lead Peter Rea, this was short behind-the-scenes workshop. Together with Boris Müller we introduced students to Processing, the 'electronic sketchbook for developing ideas'. More about Processing.

The Happy User

Profile Intermedia, Bremen, December 2001 Back in 2001 the German Design Conference 'Profile Intermedia' invited AE to talk about their work and their '10 Rules to make users happy'. The term User Experience was fairly unknown then. However the value of emotional design, good flow and a positive user experience was obvious already then.

AE – New approaches to interactivity

Otis College, Los Angeles, CA, 2001
During a road tip to the US we had the chance to meet students from OTIS. We showed some interactive experiments and games, such as AE-Shorts – a collection of digital experiments, and two online games which we had just launched for Greenpeace UK: Stopwhaling and Windfarm.

New responsive interfaces for the Web

Profile Intermedia, Bremen, December 2000. This talk covered Experience Design and Interface Design that is attractive and magical. We were facing our first conference with more than 2000 attendants.

Windows on the Digital Future

London, 1998
This talk involved supporting, not talking. Nick Bell and Teal Triggs presented on 'The Future of Communication Design' at the London College of Communication and needed background visuals which they could control during their talk. We created an interactive narrative about the history of Communication, from archaic fireplaces to the Web of today.

City Hinterland

Kent Institute for Art and Design, UK
This was a five weeks elective programme teaching the foundations of interaction design and web media. Exploring the subject of urban vs. suburban the students learned develop ideas, structure content and create visual design as well as a prototype of their final site. About the College...

Research, courseworks, studies

An Investigation of Viewing Patterns
on the Web

In May 2009 I completed my Master Course at City University (School of Informatics, Department of HCI) with a thesis on 'Sensemaking on the Web'. The main objective of my study was to examine user’s viewing patterns on the web, specifically with regards to the impact of layout complexity and task type. The study describes a controlled experiment with 13 participants, which investigates two task types and two layout types as independent within-subject designs. Eye tracking technology was used to study viewing behaviour on a range of quantitative measures, notably the Number of Fixations on each Area of Interest (AOI), the Number of Fixations on Overall Display and the Time to First Fixation (TTFF). In addition qualitative data from post-task interviews were collected to support the analysis. The heatmaps resulting from the study were analysed for similarities with common patterns, specifically the F-shape pattern reported by Nielsen (2006). The study provides greater understanding of viewing behaviour on the web and contributes to the overall debate on Sensemaking as an emerging field in HCI.

Read the short paper (PDF, 1.1 Mb) or download the full project report (167 pages, PDF, 4.5Mb).

Viewing Pattern Sample


A wearable navigation, information and ticketing device for the London 2012 Olympics. The remit was to design inclusively taking into account the cognitive and physical limitations of specific audiences (the elderly, vision impaired, people affected by ADHT) as well as considering different cultural backgrounds. A detailed presentation including the findings from testing the device is available below. The project, which took 4 months to complete, was a coursework assignment for the Inclusive Design module of my course (July 2008). The team: Gerry Duffy, Melanie Grisch, Meich Lo, Hilla Neske and Dave Rolph.

Download Wayfinder Presentation (PDF, 8.9Mb)

Children’s Acute Transport Service (CATS)

Interface design for a large touch screen display at Great Ormond Street Hospital in London. CATS would help staff working for the Children’s Acute Transport Service to monitor the various ambulances at any one time. The interactive device enables staff to call up patient data during the transport of sick children as well as monitor the transport process itself. I worked on this project in collaboration with researchers the HCID Department at City University, London.

Download CATS Presentation (PDF, 1.5Mb)

New IDs for all!

Concept, design and evaluation of two national identification devices for UK citizens. Advanced HCI Coursework at City University, 29 March 2007

Download National ID Device Presentaton (PDF, 2.1Mb)

How to dispatch aircraft

Dispatching Aircraft. The models below were the result of a requirements analysis for the process of dispatching aircraft. The Strategic Dependency model (SD) shows the dependency relationships among the various 'actors' in the system. The more detailed Strategic Rationale model (SR) shows actors' goals, tasks and resources. Models are used to describe stakeholder interests and concerns, and how these might be addressed by different configurations of systems and environments. The coursework assignment also asked for a use case and five different measurable requirements for the system.

Download Strategic Dependency Model 'Aircraft dispatching' (PDF, 250Kb)

Download Strategic Rationale Model 'Aircraft dispatching' (PDF, 290 Kb)

Download Use Case 'Aircraft dispatching' (PDF, 1.5Mb)