We brought to life Centrica's personality in this content and feature rich site. It offers personalisation tools, news and videos for specific business areas, RSS feeds, and download kits.
Centrica is a leading integrated energy company with multiple operations across the energy industry. Centrica’s web site tells the company’s story while providing users with what they need – targeted content, personalisation features and a choice of communications formats.
Centrica views gives energy experts from around the company the opportunity to blog about developments and innovation in their respective areas and present ideas and arguments about the energy industry and other corporate issues.
The area also contains a comprehensive video library that tackles many of the key energy issues in engaging and impactful ways while links to external sources offer a range of different views on the main debates.
Check out Centrica Views.
Focused, in-depth content, supported by engaging design and clear navigation, explains Centrica, its priorities and its businesses.
The design is based on a 12 column grid, broken down into units of 10x10 pixels. Typefaces we used include Arial and Clarendon, which were perfect for designing bold and impactful messaging.
With the Your page personalisation feature, users can control their experience of the site by choosing the content they want see each time they visit. A choice of formats and communications technologies means they can access and use information in the way that’s most convenient for them.