The Marketing Campaign was commissioned by HARTMANN’s Incontinence Division to help spread the word about the subject. HARTMANN is a leading international manufacturer of medical and hygiene products. World Continence Day seemed a perfect occasion for them to initiate conversations around pelvic floor health and its treatment.

The campaign takes a lighthearted approach to female and male incontinence and offers plenty of useful advice on the subject. The site design and its contrasting color scheme reflects both the safety, and protection and also the feeling of ease of living that the product provides.


  • Website Design
  • Illustrations (Verena Metz)
  • UX-Design (Caro Cozacu)